Alexander Zverev with new PR representative
Alexander Zverev made a good start to the 2021 Wimbledon tournament. There is also news from the German number one off the court.
by tennisnet.com
last edit: Jun 30, 2021, 09:52 am
In retrospect, Alexander Zverev should not have pushed the pace in his match against Tallon Griekspoor, the TV study of the German defeat against England at EURO 2020 did not result in the desired result. But of course Zverev is happy to take a three-set success at the beginning of a Grand Slam tournament with him, after all, there have been times when the native of Hamburg lost a lot of strength in the first rounds. Now it's against Tennys Sandgren from the USA, a very solvable task for Zverev.
Who has recently been represented off the field by a US agency, namely BERK Communications. And they rushed ahead, announced the liaison with Zverev before Zverev confirmed his signature with the agency. This is how German journalists report, who attended the press conference after Zverev's success against Griekspoor.
Alex Rodriguez and Robert Kraft also on the client list
The choice of Zverev is interesting in view of the list of BERK clients: Alex Rodriguez is listed there, one of the most talented baseball players of the last 30 years. However, Rodriguez had made a few mistakes during his playing days: After a positive doping test, he was banned for 162 games, that is, an entire season in Major League Baseball. With the help of the agency, the reputation of "A-Rod" was supposed to be restored - and it was successful.
Also on the list of clients: Robert Kraft, owner of the New England Patriots. Kraft also had a colossal PR problem to solve when he was filmed leaving a massage parlor a few years ago.
Zverev separated from Team 8, Roger Federer's agency and its manager Tony Godsick, at the end of 2020. Since then, the manager's agendas have been brother Mischa Zverev and Sergej Bubka jr. accepted.