ASICS study: Sport is more than a means of physical change
The topic of "mental health" does not only play a major role in tennis. Since mid-October, the ASICS campaign #DramaticTransformation on Instagram has shown how little effort it takes to raise spirits. And that focusing on the outside is a mistake.
by tennisnet.com
last edit: Nov 11, 2022, 06:52 pm
Anima Sana in Corpore Sano or a healthy mind in a healthy body - this is what ASICS stands for not only with its name, but also with its campaigns, such as #DramaticTransformation, which starts on October 10, 2022, World Mental Health Day has gone. The aim of the campaign is to challenge society's focus on the aesthetic change movement. An independent study by ASICS, which was carried out in September with the participation of almost 5,400 people in Germany, Great Britain, the Netherlands, Sweden and France, underlines the urgent need for clarification on this issue. All participants were 16 years or older.
The subject of the study was the effect of before/after fitness pictures, which are mainly circulating on social media. The results of the study are shocking.
- More than three quarters (78%) of Germans believe that society's focus on perfect body image is bad for mental health.
- 65% of Germans are not motivated to train when they see before and after pictures.
- Almost 50% of Germans feel insecure about their own body after seeing before and after pictures.
It only takes 15 minutes and 9 seconds to improve well-being through exercise. This is also an elementary part of the #DramaticTransformation campaign. Photographer Sophie Harris-Taylor created a series of images with prominent protagonists before and after 15 minutes and 9 seconds of sports, including professional dancer Motsi Mabuse.
#IMG2#
It is clear that, on the surface, no external physical changes can be detected after such a short period of time. However, if you take a closer look, you can see subtle differences from the original image: a slightly wider smile, more radiant skin or bright eyes.
And that's exactly what it's all about, as Gary Raucher, Executive Vice President of ASICS EMEA explains: “At ASICS, we believe that the true benefits of sport and exercise go beyond the body and also positively influence mental well-being. This is what ASICS stands for – Anima Sana in Corpore Sano or a healthy mind in a healthy body.”
If you want to know more about #DramaticTransformation, you will find all relevant information here .