BIDI BADU meets SIGG: "Refill for sexy courts" - How sustainable are you on the court?
Disposable bottles on the tennis court? Didn't lose anything there. So do BIDI BADU and SIGG. And have a mega-strong offer for you on how to make your matches more sustainable.
by tennisnet.com
last edit: Apr 28, 2022, 12:50 pm
When two strong brands come together, the end product can still add up to more than the sum of the individual parts. Ask BIDI BADU, the clothing brand that has been freshening up the tennis world for a few years, and SIGG, the global market leader for high-quality aluminum bottles. And if a spontaneous liaison also results in a product that helps to improve sustainability on the tennis court: what could you imagine better?
Curtain up for SIGG and BIDI BADU, who want to shake up nothing less than tennis players and motivate them to behave more sustainably with a jointly designed drinking bottle and attention-grabbing communication.
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"After initial discussions at the end of 2021, it quickly became clear that it "fits" and that we would not only develop a bottle together, but also make a clear statement against single-use plastic in the sports world and present a solution," explains Rene van Egg, Director Marketing at SIGG . "Refill for sexy courts" quickly became the claim of the joint initiative.
"The aim is to inspire tennis players with a stylish, high-quality bottle and to shake them up or get them to rethink with an authentic campaign," adds Christian Korte, Marketing Manager at BIDI BADU. “It is no longer up-to-date to go to the court with disposable plastic bottles. We can all make our contribution to a more sustainable use of resources,” Korte continues.
Anyone who comes onto the pitch with this one-liter bottle in the perfect design shows: I can't be beat. And I think about the environment. The bottles were developed and designed in Switzerland, are free of harmful substances such as BPA or estrogen-active substances and are particularly easy to use thanks to the innovative ONE top: carrying, opening, drinking, closing and securing all work comfortably with just one hand! All product details can be viewed at https://www.bidibadu.com/collabs/sigg-x-bidi-badu .