Media: ServusTV also thanks to Generali Open, Thiem and Misolic for a record
In addition to the Formula 1 race in Le Castellet, the Generali Open in Kitzbühel also ensured record ratings on Servus TV, making July 2022 the strongest month in the history of the station.
by PM/red.
last edit: Aug 02, 2022, 02:44 pm
At ServusTV, the records tumbled again in July and the Generali Open in Kitzbühel was largely responsible for this: 4.8% market share in the base is a new monthly record for Austria’s strongest private broadcaster (July 2021: 3.2%). In the 12-49 target group, ServusTV again cracked the 4% mark, ended the month with a market share of 4.3% and thus also achieved a new record since the station was founded.
ServusTV scored in July with a strong range of live sports and achieved a new record with "Servus Nachrichten 19:20" - also in both target groups.
In detail: In the sports sector, Formula 1 was clearly the strongest driver. The Le Castellet race achieved the highest market share of the month with 48.4% in the base and 50.5% in the 12-49 group. Also seen a lot was the "Generali Open Kitzbühel", for example with the quarterfinals between Dominic Thiem and Yannick Hanfmann with 15.2% (group 12+) and 17.2% (group 12-49) as well as the semifinals between Filip Misolic and Hanfmann 19.1% and 19.3%, and finally the test match Red Bull Salzburg vs Liverpool FC with 10% and 13.7%.