tennisnet.com WTA

Alexis Olympia in the shoes of Mama Serena Williams

Serena Williams is still not afraid to appear in public with her daughter Alexis Olympia. Recently in an advertising campaign for a US shoe label.

by tennisnet.com
last edit: Mar 15, 2021, 02:38 pm

Serena Williams with her daughter in Auckland in early 2020
© Getty Images
Serena Williams with her daughter in Auckland in early 2020

As a paparazzo, it would be difficult with Serena Williams and her family life: The 23-time Grand Slam winner is always on the social media offensive, posting pictures of herself and her daughter Alexis Olympia. Serena herself reaches almost 13 million subscribers via Instagram alone, daughter Olympia already has more than 600,000 followers. The fact that other stars in the industry choose a completely contrary approach and usually only show their children to the public with their faces painted over does not have to bother Serena.

The now 39-year-old has also discovered business opportunities for the extraordinary mother-daughter combination. And noticed, as the current campaign for the US shoe label Stuart Weitzman shows. Serena and Olympia wear the same clothes to the market (not for the first time, by the way). Suitable name for the campaign: #FootstepstoFollow.

The extent to which Serena's love for shoes has actually carried over to the Olympics can of course only be guessed at. The three-year-olds seem to have enjoyed the photos. Which Serena Williams would like to make a mandatory requirement for her daughter's future career choice. Olympia should not necessarily become a tennis player, but rather do what she finds most joy in. On the other hand: Which three-year-olds can claim to have received personal instructions from star coach Patrick Mouratoglou?

by tennisnet.com

Monday
Mar 15, 2021, 07:45 pm
last edit: Mar 15, 2021, 02:38 pm