ATP Stuttgart: Now Porsche is also joining as a partner
After the entry of HUGO BOSS with its BOSS brand as the title sponsor last year, the organizers of the ATP tennis tournament at the Weissenhof in Stuttgart were able to gain another well-known company. Starting this year, Porsche AG will be the "Official Car & Mobility Partner" of the tournament.
by p.m
last edit: May 03, 2023, 10:04 am
After the extremely successful start of the cooperation between the tournament organizer e|motion and BOSS, the sports car manufacturer Porsche is now represented for the first time at this year's edition of the lawn tennis highlight from June 10th to 18th at the Weissenhof in Stuttgart. Porsche is thus underscoring its commitment to top-class tennis in the Stuttgart region.
Porsche AG will provide the shuttles at the BOSS OPEN. The fleet will consist of electrified vehicles and hybrid models.
“We are very pleased that we have been able to gain another important partner for the BOSS OPEN in Porsche AG. This underlines the great attractiveness and radiance of the Stuttgart tournament, whose importance and international reputation have increased significantly since the switch to grass in 2015,” explains tournament director Edwin Weindorfer.
Berrettini, Fritz, Kyrgios, Shapovalov at the start
"Tennis is an affair of the heart for Porsche - we are pleased to support top tennis in the region in the men's area in addition to our renowned Tennis Grand Prix," says Deniz Keskin, Head of Brand Management and Partnerships at Dr. Ing. hc F. Porsche AG.
“As the title sponsor of the BOSS OPEN, we are delighted that Porsche AG has entered the tournament as a sponsor, as our companies have enjoyed a long-standing partnership,” says Daniel Grieder, CEO of HUGO BOSS.
Five top stars have already confirmed their start at the BOSS OPEN next June! Matteo Berrettini, who is still unbeaten in Stuttgart, reaches for the hat-trick at the Weissenhof after his tournament victories in 2019 and 2022. In addition to the Italian, the two Americans Taylor Fritz and Frances Tiafoe, the Australian Nick Kyrgios and the Canadian Denis Shapovalov are among the favorites in the ATP tournament, which is endowed with 795,730 euros.