Sky secures broadcasting rights for the ATP and WTA until 2028!
Sky has agreed new five-year partnerships with both ATP Media, the ATP's broadcast arm, and WTA Ventures, the WTA's commercial arm.
by PM/tennisnet
last edit: Nov 24, 2023, 12:28 pm
- The ATP and WTA tournaments will be broadcast by Sky in the UK and Ireland, Italy, Germany, Austria and Switzerland from 2024 under a five-year contract
- As part of the agreement, more than 80 tournaments will be broadcast live each year and over 4,000 games will be available to fans
- The partnership includes the Nitto ATP Finals and WTA Finals, all Masters 1000, 500 and 250 (excluding domestic tournaments) and the Next Gen ATP Finals presented by Neom
- Fans in Austria can watch the tours on Sky Sport, which will be available on Sky Q and Sky X, with comprehensive coverage across Sky Sport Austria's digital and social platforms
Over 80 tournaments with over 4,000 games will be available on Sky Sport. The broadcasts will be available in Austria on both Sky Q and Sky X.
Both tours will be available to fans throughout the year, with the agreement including exclusive rights for the UK and Ireland, Italy, Germany, Austria and Switzerland, as well as non-exclusive rights for Luxembourg, Liechtenstein and South Tyrol.
Thiem, Grabher, Zverev and Co. will all be on Sky in the future!
The two action-packed tours will feature Austrian tennis stars such as Dominic Thiem, Sebastian Ofner and the returning Julia Grabher, the best players in the world, such as world number one Iga Swiatek and Novak Djokovic, as well as Rafael Nadal, Aryna Sabalenka, Jannik Sinner, Alexander Zverev and ushering in the "new era" of tennis stars such as Carlos Alcaraz, Coco Gauff, Jack Draper and Emma Raducanu competing in all tournament categories, including combined Masters 1000 events in Indian Wells, Miami, Madrid, Rome and Cincinnati, as well as the Nitto ATP Finals and the WTA Finals.
From 2024, Sky Sport will be the new home for women's and men's tennis and will bring the best live action from the six continents directly to fans all year round.
Stephen van Rooyen, CEO Sky UK & Ireland and Group CCO, said: “This is a fantastic time to watch the ATP and WTA tournaments in our markets on Sky Sport as tennis enters a new era in which new and exciting talent finding their way to the top of the sport. We are committed to bringing the two tournaments together to promote both male and female stars. We will provide first-class coverage of the 80 events in 48 weeks of the year, creating a new home for tennis fans."
Charly Classen, Executive Vice President Sports at Sky Deutschland: “Through the fantastic agreement with the ATP and the WTA, we are strengthening our valuable live sports offering and underpinning our position of Sky Sport Tennis as the number one tennis channel. With now over 80 tournaments in 48 weeks, no channel shows tennis at a world-class level anymore. On the ATP and WTA Tour we are currently experiencing a generational change with many new personalities. The fans find it exciting because we have the most successful ATP year ever on Sky Sport. Reason enough to expand our commitment and, starting next year, show more tennis from the ATP Tour than ever before. In addition, with the WTA we are also offering women’s sport the platform on Sky Sport that it deserves and at the same time we want to benefit from the great potential that women’s tennis in particular offers.”
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Mark Webster, CEO of ATP Media, said: "We are thrilled with Sky's commitment to men's and women's tennis. ATP Media is proud to produce all of the ATP Tour's premium content. The three Sky companies have identified themselves as the "We have proven to be the perfect partner to deliver this content to our many tennis fans. We share many of the same values, strive for innovation and excellence, and hope that this is just the beginning of a great new chapter for the sport of tennis in these Sky markets."
Marina Storti, CEO of WTA Ventures, said: "This partnership is great news for tennis fans, who can look forward to more exciting action on the Hologic WTA Tour in 2024 and beyond. Sky Sport is known for promoting world-class sport, and we know they are creating a fantastic new platform to showcase our outstanding WTA and ATP athletes in one place. The future is bright for women's sport and there will be much more growth to come."
Live tennis from the ATP and WTA Tour will be available on Sky Sport via Sky Q and Sky X from next year. Fans can also follow their favorite players via Sky Sports News, skysportaustria.at and Sky Sport Austria's social media channels.