ATP: Roger Federer and Rafael Nadal climb the Dolomites for Louis Vuitton

The two tennis legends Roger Federer and Rafael Nadal are the stars of the new campaign of the luxury goods company Louis Vuitton.

by Stefan Bergmann
last edit: May 18, 2024, 05:06 pm

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Roger Federer and Rafael Nadal climb the Dolomites in Louis Vuitton's new advertising campaign

Even though Roger Federer and Rafael Nadal faced each other as competitors on the centre courts of the world until last season, when the Swiss had to end his career due to chronic knee problems, the two legends celebrated their relatively close friendship outside of the sports arenas just as effectively in the media.

The fact that King Roger and the bull from Manacor always treat each other with the utmost respect has certainly further underlined their status with their respective fans. So what congenial duo could make a better testimonial than Fedex and Rafa together? Exactly. And that's what the marketing department of the luxury goods manufacturer Louis Vuitton recently thought too.

Annie Leibovitz provided the photos

Under the motto "There are Journeys that turn into Legends," Federer and Nadal climb the beautiful Dolomites together. Star photographer Annie Leibovitz, who has worked with the Swiss on several occasions, captures the action in her usual professional manner and also takes meticulous care to ensure that the company's classic backpacks are shown to their best advantage.

You can watch the accompanying eight-minute video, in which "Fedal" responds to some interesting questions, here. Have fun!

by Stefan Bergmann

May 18, 2024, 05:18 pm
last edit: May 18, 2024, 05:06 pm