Roger Federer joins Swiss shoe brand
There was no need to worry about Roger Federer's professional future after the end of his tennis career anyway. The fact that the 20-time major winner also wants to operate as an entrepreneur is not surprising.
by tennisnet.com
last edit: Nov 26, 2019, 07:38 am
When the supplier contract between Roger Federer and Nike came to an end in early 2018, the rumors of an end to the long-standing cooperation between the Swiss and the US sporting goods group quickly gained momentum. In fact, Federer moved to Uniqlo before Wimbledon last year and continued to rely on Nike for his shoes.
How long that will be the case remains open. More and more frequently, the 38-year-old can be seen in shoes of the Swiss company On, in which he has now joined as a shareholder. However, this brand is currently concentrating on the running segment, but has already assumed market leadership in this segment in Switzerland.
"It appeals to me to work with a young Swiss company that is on the go," Federer told the NZZ on Sunday about his involvement with On. What percentage of the shares the Maestro has taken over, however, is not known. Roger Federer also has to be clear about his exact role: "I see myself as a partner. The folks at On should tell me where to stand with them. "