US Open victory makes Dominic Thiem's market value rise
He will probably never reach the spheres of Roger Federer, Rafael Nadal or Novak Djokovic , but Dominic Thiem has increased his market value with the US Open tennis title. Even if there are no official market value figures: For the 27-year-old Lower Austrian, the windfall will continue, not least thanks to his currently "cemented" top 3 position.
by APA
last edit:
Sep 16, 2020, 09:19 am
In addition to the title in New York, Thiem currently has the final of the Australian Open and the final at the French Open 2019 in the ranking. Thiem will definitely stay with the latter until the Roland Garros edition in 2021 - unless he wins the second title on October 4th. Because the rule that the better of two results is retained applies until the next edition in the following year. This was confirmed by Straka when asked by APA.
For the triumph in Flushing Meadows alone, Thiem earned a gross winner's check amounting to 3 million dollars (2.53 million euros), his annual salary in the tour, which was very shortened due to the corona crisis, is just under 4.8 million dollars and his He has increased career prize money to $ 26.917 million. In comparison, the "Big three", Djokovic (around 143 million), Federer (129) and Nadal (105), of course, have many times more - advertising contracts, sponsorship bonuses etc. bring in far more.
Thiem should close the gap
"Its market value has increased by 50 percent. You can see more precise figures when it comes to implementation," said Thiem manager Herwig Straka at a media meeting in Vienna. It is currently difficult to assess, as the corona crisis has also made sponsors more cautious. "On the other hand, there are companies that are investing right now. So that will become apparent in the next few weeks and months, but of course it is definitely the case that it has increased massively, also internationally."
There is no real market value, but a rule of thumb, according to Straka. "If you manage to double the prize money, then it has a very good market value." This is also the goal. "That usually only works for the top 3 players in the world and there he is at the moment." The mentioned "big three" as well as Andy Murray and also Kei Nishikori, who is very popular in Japan, are way ahead. According to Straka, this gap should be closed.
Goal: Top ten in the Forbes list
According to the Styrian, he could not name an amount. "The fact is that the tennis players are right at the front, and to be one of the top ten in the Forbes list of all athletes is the big goal."
Thiem himself does not think of prize money. "I still go into a tournament as pure as I used to, where there has not yet been any prize money. In the end, I look at what I have earned, but it has no priority at all," said Thiem and added: "I guess I am happy that I play a sport where there is a lot of money involved, that's a great stroke of luck, but because of that I don't play, but because of the successes. "
So, therefore, he will not particularly reward himself for what he has achieved. "Now I am most looking forward to the things that money, friends and family cannot buy." When the French Open is over, the world number three wants to "let it rip for a day or two," he announced.
Erste Bank Open: cheaper without spectators?
Thiems Manager is also the tournament director at the Erste Bank Open in the Wiener Stadthalle. Straka is determined to hold the tournament despite the constantly changing corona rules. Even without a spectator, this is an issue, he admitted when asked by APA. "It is paradoxical, but it could be that it is even cheaper or better for us without spectators than with 1,500 as it is at the moment." The reason is all-round corona measures that do not have to be implemented. "If it's cheaper without a spectator, we'll do it without a spectator."
He wants to carry out the event more than ever because of the boom that is now around Thiem. "If it doesn't become a hara-kiri financially, we'll do it."
Straka did not want to comment on an ongoing court dispute between his manager predecessor Günter Bresnik and the Thiem family. Even as a manager, he doesn't have to worry about it. "That is the past, has nothing to do with me. We have a clear rule and everything else is done by the family."