ATP: BOSS new title sponsor in Stuttgart
The tennis highlight at Stuttgart's Weissenhof not only gets a new style thanks to the entry of HUGO BOSS AG as title sponsor, but also a new name with BOSS OPEN. The cooperation between the organizing e|motion group and the internationally successful fashion company was initially agreed until 2025.
by p.m
last edit: May 23, 2022, 04:34 pm
Serve into the future! The ATP grass tournament at the TC Weissenhof facility in Stuttgart is now called BOSS OPEN. The e|motion group as the organizer and HUGO BOSS AG have agreed to work together until 2025, which begins with this year's tournament from June 4th to 12th.
“We are very pleased that we were able to win such a globally respected and successful company as title sponsor for the Stuttgart tournament. The timing couldn't be better with BOSS' recent rebranding and realignment. That's why we're proud to be able to perfectly showcase the visibility of the brand around the ATP tournament in Stuttgart," explains tournament director Edwin Weindorfer.
“BOSS can look back on a long tradition in sports sponsorship and I am delighted that we can celebrate our comeback on the tennis court here at the legendary Weissenhof tournament in Stuttgart. The BOSS OPEN will be a major date on the tennis calendar, with great players who have the right attitude and energy to succeed. We wish all players the best of luck and look forward to an exciting tournament,” says Daniel Grieder, CEO of HUGO BOSS.
Berrettini leads provisional seeding ahead of Hurkacz and Shapovalov
“We look forward to a successful and exciting collaboration. Our common goal is to further develop the BOSS OPEN with creative ideas and innovations and to lead it into a successful future. The use of digital channels will also play a decisive role here in order to offer tennis fans in general and tournament visitors to the BOSS OPEN in particular a first-class service," confirms Weindorfer.
As a "debut gift", BOSS is bringing its brand ambassador Matteo Berrettini to this year's BOSS OPEN in Stuttgart! As number ten in the ATP ranking, the Italian leads the provisional seeding list of the lawn tournament, which is endowed with 769,645 euros, ahead of Poland's Hubert Hurkacz (ATP-13) and Canadian Denis Shapovalov (ATP-15).
In addition, line judges, ball children and employees will be outfitted with selected BOSS outfits during the tournament. The sponsorship underscores the Metzingen-based company's commitment to its home region and thus expresses the new identity of the BOSS brand in the heart of Stuttgart.